Eric Kandel: A Biological Basis for the Unconscious?

" (...) We now know we make a lot of decisions, we choose our partner in part by unconscious evaluations. There are lots of decisions that are made unconsciously then consciously. Conscious decision-making is very good when there are two alternatives because you can focus consciously very effectively on one thing at a time. If you’ve got a lot of options . . . (...) That decision that you have to make is likely to be more effective if you make it unconsciously. So there is now a whole psychology on unconscious decision-making that is emerging, in part stimulated by Libet’s interest but also a continuation from Freud’s interest. " 




Source: 
http://bigthink.com/think-tank/the-importance-of-magical-thinking